What happened to the jingle, anyway? I might be young, but I really prefer the product-specific songs to the ripped-off music that so many companies use in advertising today.
We still see a few jingles, in fact. The Oscar-Meyer Weiner song? Jingle. The super-annoying "Free Credit Report" songs, sung by the annoying guy and his annoying band? Jingles.
But more often than not, the companies simply grab popular songs and, well, ruin them for me.
Right now, Beyoncé and Jay-Z's "Crazy In Love" is providing the soundtrack to some furniture-store's commercials. Why, oh why, would they do this to me? I actually liked that song until it started blaring from my TV several times a day.
Other examples of commercials that have driven me insane:
Aerosmith's "Dream On" in a car commercial.
Another car company used Deep Purple's "Smoke on the Water."
Levis: Johnny Cash's "I Walk the Line."
I do realize that TV commercials must capture our attention: otherwise, the advertisers can't sell us the products. But people respond to jingles. Even those of us who loathe FreeCreditReport.com catch ourselves humming, or even singing, their songs at random moments. What better way to ensure that we're thinking about the product than by lodging its very own song deep in our heads?
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